10 Ways To Boost Your Photography Business

Ok so listen up! I think all you business owners need to read this top 10 list that I created and apply it to your business. If you actually follow some of these things then I can guarantee that you will notice some amazing results to drum up more business and be even more profitable. I would love to hear your feedback so take a couple minutes out and comment below.

1. Listen: Ask your clients questions and get feedback. Send out an email blast, call or have them fill out a quick survey. Heck, even take some out for coffee and get an idea of what the industry demands.
2. Be Speedy: We live in an era where we want everything and we want it yesterday. So figure out creative ways to give your clients immediate gratification and they will be on cloud 9. If you spend an extra couple bucks on shipping then it more important than you think!
3. Be Original: Be unique AND offer products and services that are unique. Be first or be forgotten!
4. Create A Website For Your Clients: I think I remember reading that over 50% of couples getting married make their own website. We can take this over and make one for them! My wife even has a blog for our children so this can apply to portrait photographers as well.
5. Partner Up: Think how you can partner up with other businesses to come up with ways for you both to get more business.
6. Shave: Give your business' spending a shave. Meet with clients at a home or your studio over a Starbucks. Don't spend so much money on all that damned photo gear. Instead put money towards marketing or here's a crazy thought, start making money! I would also suggest you re-negotiate your contracts and try to save money with the business that you outsource your work to (post processing, album design, etc.). Businesses all across the board are hurting and will probably be able to work for less.
7. Slideshows: This can be a powerful tool. Try doing a same day slideshow for your wedding clients. Put slideshow up at reception and do the same the night of the wedding or even give a slideshow to past clients and email out for Christmas or their Anniversary!
8. Tag 'Em: Facebook. Have you heard of it? Why not start using it more for your business? After you shoot a wedding or portrait job, post a couple of your favorites on Facebook and tag everyone in them. It is a great way to be pro-active and tap into your client's network of friends and family. Be sure to watermark your pictures with your logo and website and it will be some very profitable free marketing for your business.
9. Be Passionate: Re-visit your love for photography and get inspired again. We can all get burned out so it is important to remember why we started our business in the first place.
10. Share The Love: There are a lot of people out there who aren't as fortunate as us. Be sure to help out in your community and it will go a long way.

Take care!
Michael